Tuesday, June 03, 2008

Challengers to the In-N-Out reign

Rick Nichols, of the Philadelphia Inquirer, asks if Goodburger is the East Coast In-N-Out. He cites these comparisons:


Welcome, to the beef burger without tears.

No prefrozen beef patty here: It's fresh-ground, "certified, premium Hereford Beef."

"Naturally and humanely raised."

"In the U.S.A."

From those nasty, dusty feed lots? No way. This stuff is "from small, family-run farms."


Nichols notes that Goodburger hasn't tried comparing its worker benefits to In-N-Out's.


But In-N-Out may face more local competition. LAObserved and LAist mention that the East Coast's Five Guys Burgers and Fries chain is moving in. Apparently, the Washington Post called them "“the Willy Wonkas of burgercraft.”

It's time for the Midwest to represent: Culver's is a burger chain that also stakes its reputation on non-frozen burgers. I'd say overall, its slightly more expensive Butterburgers taste better than In-N-Out on a normal day. Also, to Culver's advantage, is its extensive menu, which includes chicken, cod, pot roast, and amazing frozen custard. On the flip side, Culver's is quite a bit slower than In-N-Out and doesn't have the same wholesome atmosphere.

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